With all the technology aimed at children these days it's pretty hard to get them back to the basics of childhood. They have their X-Boxes, their Playstations, their all singing, all dancing mobile phones that do everything apart from wash the dishes (because kids don't know what that means) and ask them to read a book they will look at you like you have two heads. Of course, reading is an essential part of education that you simply cannot get by without and reading your brief on an X-Box campaign just doesn't seem to be enough.


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